Our work with OwnerIQ

OwnerIQ - Ownership Targeted Media (www.owneriq.com)

Issue

Statistics shows that 87% of consumers research online before making a purchase. Ninety-eight percent of valuable site traffic leaves a company's website without converting to a buyer. OwnerIQ assists retailers, advertisers and manufacturers reach their targeted audience, by providing different innovative marketing solutions.

OwnerIQ wanted to try a new marketing tactic which would "show" potential clients how OwnerIQ's assistance would convert more website visitors. The "show" included recreating and "modifying" hundreds of websites, this is where Softjourn came in.

Solution Softjourn assisted OwnerIQ in its B2B marketing efforts by creating unique HTML mirror webpages of the B2B targets located in the US. Mirroring involved assuring that each mirrored site had the same look and feel and functionality as the original website. In addition advertising banners were added to the top of the mirrored webpages, as well as jpeg images were created of each home page. All the links on the "fake" pages redirected to specially created pages detailing how visitors could be converted.
Result
During the course of the project over 240 mirror websites were successfully created and delivered to the client, in less than two weeks.
Technologies Scripting languages: Javascript, HTML, XHTML
Other technologies: CSS